How to compete and win in times of disruption

Declan Murphy

Webinar: “How to Compete and Win in times of Disruption,”

moderated by Kevin Green 

Nov 10, 2020 10:00 AM GMT

Chaired by the inimitable Kevin Green, a leading HR Professional and Author, “Competitive People Strategy”, featuring global HRTech players JobAdder and + two prominent UK Recruitment Agencies: Broster Buchanan, a national business services and professional recruitment firm with 8 offices across the UK and Piccadilly One, a specialist executive IT agency, came together to discuss how to best optimise your business for success in 2021.

2020 has certainly been a landmark year and has challenged the very way we work. Forced to embrace new work practices from remote working to conducting interviews via video conferencing, we’ve had to learn how to do more with less. 

So how can we best prepare to Compete and Win in 2021?

Join us for the recording of this panel discussion with JobAdder CPTO, Owen Senior; Declan Murphy, CEO,, Simon Elkinson, Founder, Piccadilly One, and Andrew Broster, CEO of Broster Buchanan, to learn more about how you can:

  • Achieve incremental productivity improvements across systems and people
  • Automate aspects of your business to improve speed and agility
  • Create and maintain a culture of high performance 

through these turbulent times to build your business and your Team for success in 2021!

Andrew Broster, CEO, Broster Buchanan

With a career in recruitment and consultancy that spans over 20 years including leadership tenures at Robert Walter and Michael Page, Andrew set up Broster Buchanan & Orbbis in 2015 to offer search, recruitment and consultancy solutions based around three core values: relationships, service and delivery.


Over the past 5 years, BB&O have established 8 offices across the UK, bringing together over 300 years of combined talent.


Andrew embraces the challenge of building a business in a rapidly evolving technological and automated sector and it is his passion to identify innovative solutions that create a culture of agility and productivity in the constantly changing workplace.

Owen Senior, Chief Product and Technology Officer, JobAdder

Owen has been working in the tech industry since 1995 and was involved in the pivot to SaaS from the early 2000s in the education sector in the UK. He came to Australia in 2011 to lead and grow WiseTech Global’s global engineering division – innovating in the global supply chain. In 2016 he moved to lead product strategy and engineering at Ansarada– innovating in the investment banking & government tender management sectors – with a focus on using Artificial intelligence to help deals. This year in July he joined recruitment platform JobAdder to drive innovation in the recruitment and digital disruption in hr space – heading the product and technology teams there.

Simon Elkinson, Founder, Picadilly One

An ex-professional rugby player and coach, Simon now enjoys being a technology recruiter based in London. In 2017 he launched his own IT recruitment business, Piccadilly One. Previously he built and managed high performing teams at a global recruitment business and launched a successful Technology practice at an executive search firm.


Piccadilly One offers a highly personal not transactional service within the technology leadership space.

Declan Murphy, CEO,

Former FD at UK PLCs: GSK and G4S, leading in challenging times during the banking crisis of 2008 and subsequent recession.

Commenced as a project in 2015 to generate business insights from 1,000’s of employee and candidate data realising the tools available in the market were inadequate. G4S as a case in point; being the 2nd largest private sector employer in the world behind Walmart, used spreadsheets of people in Excel for L&D and shortlisting for roles.

Full–time CEO since 2018; launched with private investment in 2019 and now scaling up significantly in 2020. Growing 500% YOY and ready for Series A next year.