Recruitment marketing strategies will be even more important in 2020 as agencies compete for candidates and clients, so a compelling recruitment brand is key to attracting the best talent.

A strong and consistent brand will nurture trust between you and your clients and can position you among the top-ranking agencies for providing exemplary service. Furthermore, a distinctive brand will help you to attract lucrative talent who are looking for only the best to manage their career search.

An infinite list of factors can influence your brand, online and offline, however it is important to consider a number of key elements to ensure your brand is immediately recognizable:

Brand promise

Your brand promise is a bold proclamation of what you will do for your clients and candidates. This should fuel your values, how your candidates and clients are treated, and all marketing material

Brand visuals

Keep your brand visuals consistent. Particularly, watch out for outgoing CVs – these are your biggest branding tool as a recruiter. Iconsistency or inaccuracy of presentation can result in poor evaluation from clients. Use your own custom-branded template with to ensure all of your CVs are standardized and client-ready.

Consistent quality

A company’s reputation relies on the individuals behind it, so ensure your recruitment brand and messaging is consistent across the entire business. Setting up an approved folder of marketing material can help with this., or if you are a solo recruiter, review online platforms regularly to ensure consistency.

Social recruiting

Social media will be the primary battleground for sourcing candidates in 2020. According to the Global Digital Report 2019 by We Are Social, the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. Graduates and emerging talent, in particular, will be targeted primarily on social media.

Not only can social media platforms be used for posting job adverstisements but it can also be used to promote your brand and actively engage with potential candidates. Another trend that can be seen online is the use of video on social platforms to pique the interest of young talent. Video testimonials of happy candidates who share their great experience can be invaluable in building a strong reputable brand.



Looking to clean up your recruitment brand this year? Maintain your brand integrity with pristine presentation of every outgoing CV. uses advanced automation technology to streamline and enhance CV formatting,  ensuring consistency and accuracy. Why not try it yourself today?

January 3rd 2020

Posted by
Laura Davenport